Codestone

Category: ERP Software

Individuals and businesses who have never before invested in enterprise resource planning (ERP) software by SAP are making up a growing proportion of its customers.

William McDermott, co-chief executive at the company, has told Forbes how he believes its ability to target potential new users is paying dividends in the current market.

Indeed, last year, he suggested as many as 40 per cent of sales were made to customers who were new to the firm.

"Whether I meet with customers in Abu Dhabi or Sydney, they are telling me they want a consistent platform to run their business on. They never want to invest in something they can outgrow," Mr McDermott explained.

He added that another key to SAP's success is the way it provides hi-tech solutions that are simple to run.

ARaymond Network was recently named as a company benefiting from SAP's ERP software, which is said to offer reliability and scalability.

Posted by Victoria Browne