Codestone

Category: ERP Software

An executive at SAP, one of the world's leading providers of enterprise resource planning (ERP) software, has revealed the company has picked out four pillars it believes contribute to the satisfaction of its customers as they bid to offer a great experience to their own users.

Vinay Iyer, vice-president of CRM global marketing at SAP, told SearchSAP.com these are all based on trust.

He noted it is important to offer reliability that will allow users to achieve their ambitions and meet expectations.

Another of the pillars is responsiveness, as it is critical that the provision of information is instantaneous, while the third is relevance.

Mr Iyer went on to reveal the fourth is convenience, as there is little point in firms running systems and technology that are not easy to use and reap the benefits of.

His words tally with those of SAP co-chief executive officer Bill McDermott, who recently told talk show host Jim Cramer that one of the ERP software manufacturer's key aims is to make the lives of its customers easier, reported Forbes.

Posted by Jack Gilbert