What does ‘SAP CRM’ stand for?

‘SAP CRM’ stands for ‘Systems, Applications and Products Customer Relationship Management’. SAP Business One incorporates a comprehensive range of Customer Relationship Management (CRM) tools to convert prospects into customers, grow your customer base, and enhance customer loyalty through improved satisfaction. The range of features and close integration with Microsoft Outlook provide a comprehensive solution for effective CRM, allowing you to manage customer contacts in a single database, track sales opportunities, and gain visibility of the sales pipeline.

Uniquely, SAP Customer Management’s capabilities also extend into marketing, with sophisticated campaign management functionality, including integrated reports to monitor responses rates and the overall success of campaigns.

SAP CRM Key features

SAP Business One CRM features include:


Marketing Campaign Management

Ability to increase sales by management of activities and opportunities across the sales cycle.

Opportunity and Sales Management

Manage and track all your customer interactions through the sales process

Customer Insights from Customer Master Data

Improve customer relationships by anticipating requirements

Customer Service Management

Simplify management of service activities

Integration with MS Outlook

View synchronised MS Outlook calendar, activities, emails and meetings in SAP B1

Reporting and Analytics

Utilise powerful analytics and embedded contextual reports in SAP B1


Manage every aspect of your business in real-time, with a solution designed to grow with you


Ability to increase sales by management of activities and opportunities across the sales cycle.

Deeper understanding of customer requirements that improves relationships with existing customers and faster response times improves satisfaction levels.

Better informed business decisions, increasing the conversion of opportunities into sales.

Increased productivity with the SAP Business One mobile app, which allows access to customer data and transactions when on the move.

Understanding Your Audience

Customer master data is maintained in SAP CRM through a simple user interface, also accessible via the mobile app. Key data, such as balances, credit limits, discounts and payment information are available and feed into quotations, orders or deliveries. Visibility of purchase history allows you to better understand trends and anticipate customers’ future requirements.

Delivering Personalised Experiences

SAP Business One CRM provides allows users to create dashboards to monitor and plan activities relating to their opportunities, quotations and sales orders. Service managers gain access to personalised service call information, track their customers’ problems and search for solutions through a knowledge database.

Seamless Integration

Real-time synchronisation of MS Outlook and SAP B1 gives users access to Outlook events, emails and activities from SAP B1. Emails can be retrieved as activities in SAP, keeping you in touch with your customers. The SAP B1 mobile app provides all this functionality in or out of the office.

Book A SAP CRM Demo With Codestone

Codestone is a SAP Business One Gold Partner and the first to become a SAP Business One partner in the UK. We have one of the largest dedicated Business One teams in the UK and can get you up and running with SAP Customer Relationship Management software quickly and efficiently, providing technical support as and when you need it. Book a SAP CRM demo with Codestone today.

Request Demo

0370 334 4000